7‑Eleven is one of the leading beverage retailers, and by listening to our customers and keeping ahead of the latest trends we continue to lead in energy sales.”Įach 12-ounce can of Quake contains electrolytes, creatine, COQ10 and branched-chain amino acids (BCAAs).

“As long as that’s the case, energy drink sales will continue to be strong in the U.S. “Americans are still busy and on the run - to work, to the gym or just trying to keep all the balls in the air,” said Cogil. All are sugar-free and contain no artificial flavors. Much of that growth is attributed to the increase in functional or performance energy drinks.Īvailable exclusively at participating 7‑Eleven stores, Quake comes in four flavors: Original, Orange Fusion, Tropical Lemon and Berry Blast. The energy drink category continues to grow with annual sales of $12 billion, and 75% of that sold in convenience stores, according to industry statistics (IRI). The goal, the company said, is “to create a novel item using only the highest quality ingredients, with unique benefits and flavor combinations that aren’t available anywhere else.” Combining the best of energy, sports and performance drinks. The 7‑Eleven private brand team benchmarks all its new food and beverage creations against the best national brands have to offer. is entering the fast-growing performance energy drink segment with its own private brand label, Quake. Based on those results we knew we hit the mark with Quake.”ħ‑Eleven said it has steadily been upping the quality and variety of proprietary beverage options across the store from its well-known products sold in cups to the products found in the refrigerator section. Our product tested higher than traditional brands in flavor and overall preference. Our new brand, Quake, was developed based on customer feedback and incorporates the highest quality and right mix of ingredients that make it unique in the energy space. “Customers were telling us they want an energy drink that provides more benefits than the traditional energy drink brands offer today. “Understanding the needs of our customer is critical to the success of our private brands program,” said Tim Cogil, 7‑Eleven senior director of private brands. announced that it’s entering the performance energy drink arena with its own private brand version, called Quake. Its collagen content is derived from Icelandic fish products.7‑Eleven Inc. It has been noted, however, that Collab, produced in Iceland, has gained popularity in recent months. What has furthermore been criticized is that most of the energy drinks are imported to Iceland ready-made, leaving a large carbon footprint. Health officials warn that such excessive caffeine intake severely affects young people’s sleep habits, endurance and general wellbeing.

This week, attention was brought to the fact that in the country’s secondary schools, daily consumption of caffeinated energy drinks increased from 22 percent of students to 55 percent from 2016 to 2018. Children are warned not to consume them, since they are very sensitive toward caffeine. Much has been reported in the media lately on the harmful health effects of energy drinks.

Red Bull Blue Edition, Rock energy drink, and Boost Energy Cola. It is estimated that altogether 15 million units of energy drinks were sold in Iceland last year. Team Stuff decide to taste test the Quake Bar varieties. Thereafter comes Collab, an Icelandic caffeinated beverage, which includes collagen. It is followed by Monster, Red Bull (produced in Austria) and Euroshopper in popularity. Nocco, a Swedish brand, produced in Austria, dominates the energy drink market in Iceland, with more than 33 percent market share, according to estimates. Revenue of the wholesaler Core ehf, which imports, among other things, the energy drink Nocco, increased by 57 percent in 2018, compared with the previous year. The greatest increase has been in the sale of energy drinks containing large amounts of caffeine, Morgunblaðið reports. The market has grown fivefold in four years, and last year, the nation spent more than ISK 3 billion (USD 24 million EUR 22 million) on the product. In recent years, the country has seen an explosion in the sale of such beverages, five million liters (1.3 million gallons) of which were consumed last year alone. Recently, they seem to have found it in energy drinks. Icelanders are constantly looking for new sources of energy.

Quake energy drink